Customs announced last month worth of imports and exports in the first quarter in China, while still maintaining a large trade surplus overall data, import and export data, but intriguing. TAB reporter saw from the first quarter, China’s exports worth 270 million, it earned 248.54 million U.S. dollars; Only 11 million worth of imports, imports amounted to 81.21 million U.S. dollars. It is not difficult to see from, though total exports exceeding imports, but the difference is not large multiples, roughly three times, and exports exceeded imports by a piece of a piece of Number Number far, the former is 25 times the latter. Obviously, the prices of imports of high-grade sewing machines, sewing machines, China’s export unit price too low, the number of Taiwan’s export growth rate of sewing machines, and export volume is not high. It shows that a reality, and my sewing machinery industry is continuing "cheap" model, relying on low-cost access to markets and technology in the design, and other value-added products with the rest of the world advanced level there is still a gap. It is understood that the United States, Singapore, Brazil and India are our major export markets, a sewing machine, exports accounted for one-third of the first quarter of this year, these markets will continue to maintain a growth trend. In particular, exports to India is the fastest growing, as high as 66%, and has become the largest export market worth. And the first quarter of this year, Brazil’s exports to India products, and Automatic Sewing Machine embroidery machine export growth as bright spots, but these two areas are also facing a problem of exports, exports have shown a drop in the average unit price, become a worry. Data show that a quarter of Taiwan’s 57,646 worth of exports to India, including embroidery machine exports of 12.16 million U.S. dollars, an increase of 63% Automatic Sewing Machine exported 3.24 million U.S. dollars, an increase of 2.3 times; Industrial Sewing Machine exported 4.45 million ordinary grass yuan, an increase of 56%. From this we can see that China’s imports from India Automatic Sewing Machine is the main growth points, and the growth rate was far higher than the other two products, and the lowest growth rate in the general industrial sewing machines. This is a signal to the Indian market. India is the world’s sixth largest country of origin of clothing exports, textile and garment industry has been included in the country’s economic development plan, India’s textile and apparel industry has its own advantages, the abolition of quotas, the Indian exports to Europe and the United States textile and apparel products has increased rapidly. Earlier this year, India attracted two important Garment Machinery Exhibition of China’s sewing machinery manufacturers, it is learned that China’s garment enterprises are participating in a number of harvest. A corporate exhibitors told reporters that they tried to pick up a few million dollars in a single, but two-thirds of the volume is automatically Sewing Machine orders. India is one of the major exporting countries, in the past, many ordinary industrial sewing machines, in which case it - two years worth of products for the Indian market demand from the general industrial sewing machines and transferred to the integration of mechanical and electrical products as well as labor and time saving automation equipment.

　　China Sewing Machinery Association official said that the added value of products in China Sewing Machinery issue is the "Achilles heel." In India, the sewing machine products in China is always cheaper to seize the advantage most of the market, but can not ignore Japan, Germany, South Korea and other enterprises after potential, particularly in the current situation is changed, our producers in the Indian market in order to be competitive, we must pay more attention to product quality and after-sale service, in product reliability, devote sufficient stability efforts. Statistics from the variety of products and data show that China’s exports of industrial sewing machines and is optimized, but the growth rate of exports of people happy. The first quarter, China’s exports of industrial sewing machines 66 million, it earned 129.41 million U.S. dollars, 17% and 25% respectively. Growth products, the fastest growing Automatic Sewing Machine is, the amount grew by 46%. From the market demand for upstream production is a powerful promotion.

　　However, China Sewing Machinery Association, the responsible person pointed out, this is gratifying to see the progress, we should not ignore the enterprises in the export market, the trouble : China Sewing Machinery itself is the biggest advantage of the low prices, but some small and medium-sized enterprises in order to snatch the international market at prices that there is no profit to the extent This has not only intensified the competition among the same trade, but also China’s international reputation has been seriously affected because prices are low will inevitably reduce costs, and lowers the quality of the results. For example, two years ago, the market in Indonesia and Vietnam, Chinese enterprises intense competition, resulting in many large enterprises from the market. This had to be a profound lesson.

　　It can be said that the issue of intellectual property rights is a chronic disease affecting the healthy development of industry and how to break the constraints of patents, trade has become a top priority. In this context, the difference is quite big in China and abroad, such as foreign sewing machine now "sound, light, mechanical and electrical integration," and the current "power", that is, computer control is still relatively backward. Experts enterprises should establish their own intellectual property, and at the same time develop their own technology and the appearance must apply for a patent. Sewing Machinery Manufacturing of large foreign enterprises have specialized research center, Chinese enterprises have to be this.

　　For large enterprises on how to deal with such problems, the group responsible for the leap indicated that the only way out is to the development of quality products and increase the added value of their products, it is unable to obtain the manufacturers do; Meanwhile, under the premise of guaranteeing quality, increase yield and lower costs, this would not be a "price war" to defeat.

　　China Sewing Machinery export market mainly focused on Central and South America, Southeast Asia and other developing countries and regions by the United States, Japan, China and other countries and regions, Hong Kong’s re-exports accounted for a large share. Due to the relative product mix does not have much advantage in the follow-up of exports may be affected to a certain extent. How to maintain market share and open up new markets in China Sewing Machinery Enterprises before it is a problem.

　　In view of sewing machinery products in the hearts of foreign customers, the overall impression is not of high grade status, industry experts have proposed to solve the problem is to set up China’s sewing machine industry as a whole, of which China Sewing Machinery Association annual organizations led domestic enterprises to take part in the famous exhibition is a relatively good opportunity, as the United States Boubin development. Japan JIMA development, and the IMB Cologne exhibition, the exhibition is a display of the good image of China Sewing Machinery Enterprises platform. China Sewing Machinery Association official said, SMEs should be more involved in these activities, which can improve corporate image, to find a way to direct customers, absorb advanced foreign experience to improve the quality of our products. Domestically, China Sewing Machinery Association annual retreat held in Shanghai China International Equipment Exhibition (CISMA), in recent years more and more foreign firms participating in the exhibition, domestic sewing machinery industry for the exchange of a good platform.

　　For some developing countries and regions need to make painstaking efforts to open up export markets. Group leap in exports to African countries which experienced rapid growth in recent years, the company responsible person said that despite Africa’s relatively scanty information, and harsh conditions, but the company believes that this is not a piece of virgin land reclamation, and the potential is huge.

　　 (Zhou Lizhen) Source : Clothing Times article